Semrush vs Ahrefs is one of the most important comparisons for SEO professionals, bloggers, digital marketers, agencies, affiliate marketers and businesses choosing an all-in-one SEO platform.
Both tools can help with keyword research, competitor analysis, backlink research, rank tracking, technical SEO and content strategy. However, their strengths are different. Semrush has developed into a broader marketing and visibility platform with strong keyword research, competitive intelligence, content, local marketing and AI-search capabilities. Ahrefs has historically been especially strong in backlinks, competitor research, keyword research and SEO-focused workflows.
Quick answer: Choose Semrush if you want a broader digital marketing platform covering SEO, content, competitor research, local visibility and AI search. Choose Ahrefs if your priority is powerful SEO research, backlink analysis, competitor analysis and a focused SEO workflow.
Table of Contents
- Semrush vs Ahrefs: Quick Comparison
- What Is Semrush?
- What Is Ahrefs?
- The Biggest Difference Between Semrush and Ahrefs
- Keyword Research
- Competitor Analysis
- Backlink Analysis
- Technical SEO and Site Audit
- Rank Tracking
- Content Marketing and Optimization
- AI Search, AEO and GEO
- Local SEO
- Traffic and Market Research
- Ease of Use
- Data and Database Strength
- Semrush vs Ahrefs Pricing
- Free Plans and Trials
- Best for Bloggers
- Best for SEO Agencies
- Best for Affiliate Marketers
- Best for Businesses
- Best for Beginners
- Pros and Cons
- Overall Scorecard
- Which One Should You Choose?
- Frequently Asked Questions
- Final Verdict
Semrush vs Ahrefs: Quick Comparison
The following table provides a high-level comparison of the two platforms.
| Feature | Semrush | Ahrefs |
|---|---|---|
| Keyword research | Excellent | Excellent |
| Keyword database | Very large | Very large |
| Backlink analysis | Excellent | Excellent |
| Competitor research | Excellent | Excellent |
| Technical SEO | Excellent | Excellent |
| Rank tracking | Excellent | Excellent |
| Content optimization | Excellent | Very good |
| Paid search research | Excellent | Good |
| Local SEO | Excellent | Good |
| AI search visibility | Strong | Strong and expanding |
| Site audit | Excellent | Excellent |
| Marketing breadth | Excellent | Very good |
| Backlink-focused workflows | Excellent | Excellent |
| Ease of use | Good | Very good |
| Best for | All-in-one digital marketing and SEO | SEO and competitive research |
What Is Semrush?
Semrush is a digital marketing and search visibility platform that provides tools for SEO, keyword research, competitor analysis, technical SEO, backlinks, content marketing, local search and AI visibility.
Its current platform extends beyond traditional Google SEO. Semrush provides tools for analyzing how brands appear in AI-generated answers, researching prompts, tracking AI visibility and identifying opportunities across traditional and AI search.
Semrush is therefore useful for marketers who want to manage multiple parts of an online visibility strategy from one platform.
Major Semrush Capabilities
- Keyword research
- Keyword Strategy Builder
- Competitor analysis
- Backlink analysis
- Backlink Gap
- Site Audit
- Position Tracking
- Content optimization
- Local SEO
- Market research
- AI visibility analysis
- AI prompt research
- Digital PR and outreach tools
- Reporting and integrations
What Is Ahrefs?
Ahrefs is an SEO and marketing platform built around search, competitive research, backlinks, keywords, content opportunities and visibility across search and AI.
Ahrefs is particularly well known for Site Explorer, Keywords Explorer, Site Audit and Rank Tracker. Its Site Explorer can be used to analyze competitors’ organic traffic, ranking keywords, backlinks, paid traffic and top-performing pages.
Ahrefs has also expanded beyond traditional SEO with AI-search visibility capabilities, including Brand Radar and AI-related competitive research.
Major Ahrefs Capabilities
- Site Explorer
- Keywords Explorer
- Site Audit
- Rank Tracker
- Content Explorer
- Web Explorer
- Backlink analysis
- Competitor analysis
- Traffic research
- AI visibility research
- Brand Radar
- Content optimization
The Biggest Difference Between Semrush and Ahrefs
The simplest way to understand the difference is this:
Semrush is broader; Ahrefs is more SEO-focused.
Semrush increasingly functions as a broader marketing visibility platform. It combines SEO with content, competitor intelligence, local search, market research, paid-search information and AI visibility.
Ahrefs remains particularly compelling for users who want a focused SEO workflow centered around competitor research, keywords, backlinks, content opportunities and technical SEO.
| Priority | Better Fit |
|---|---|
| All-in-one digital marketing | Semrush |
| SEO-focused research | Ahrefs |
| Backlink research | Ahrefs / Semrush |
| Keyword research | Semrush / Ahrefs |
| Paid search intelligence | Semrush |
| Local SEO | Semrush |
| Content optimization | Semrush |
| Competitor SEO research | Ahrefs / Semrush |
| AI visibility | Semrush / Ahrefs |
Semrush vs Ahrefs for Keyword Research
Keyword research is one of the strongest areas for both platforms. The better choice depends on the type of research you perform.
Semrush Keyword Research
Semrush’s Keyword Magic Tool provides a large keyword database and allows users to organize keyword ideas into topical groups. It also provides metrics such as search volume, keyword difficulty, intent, CPC and SERP features.
Its Keyword Strategy Builder can then help turn keyword research into topic clusters and content planning.
Ahrefs Keyword Research
Ahrefs Keywords Explorer provides keyword ideas, search volume, keyword difficulty, traffic potential, Parent Topic, SERP analysis and historical information.
One of Ahrefs’ useful distinctions is Traffic Potential, which estimates the traffic received by the current top-ranking page for a keyword rather than looking only at the keyword’s own search volume.
| Keyword Research Feature | Semrush | Ahrefs |
|---|---|---|
| Keyword ideas | Excellent | Excellent |
| Search volume | Yes | Yes |
| Keyword difficulty | Yes | Yes |
| Search intent | Yes | Yes |
| Keyword clustering | Excellent | Excellent |
| Questions | Excellent | Yes |
| SERP analysis | Excellent | Excellent |
| Traffic potential | Available through related metrics | Strong dedicated metric |
| Content planning | Excellent | Very good |
Keyword research winner: Tie. Semrush is especially attractive for content planning and broader marketing workflows, while Ahrefs is excellent for analyzing ranking difficulty, SERPs and traffic potential.
Semrush vs Ahrefs for Competitor Analysis
Both platforms are powerful competitor research tools. You can enter a competitor’s domain and investigate the keywords, pages, traffic sources and links that appear to contribute to its search visibility.
| Competitor Research Task | Semrush | Ahrefs |
|---|---|---|
| Organic keyword research | Excellent | Excellent |
| Top pages | Excellent | Excellent |
| Backlink analysis | Excellent | Excellent |
| Keyword gap analysis | Excellent | Excellent |
| Traffic research | Excellent | Excellent |
| Paid search research | Excellent | Good |
| Market research | Excellent | Good |
| AI visibility comparison | Excellent | Excellent |
Competitor analysis winner: Semrush for breadth; Ahrefs for SEO-focused competitive research.
Semrush vs Ahrefs for Backlink Analysis
Backlinks remain a major part of SEO, and both Semrush and Ahrefs have extensive backlink databases and dedicated link-analysis workflows.
Ahrefs has built a particularly strong reputation around backlink analysis. Its Site Explorer provides backlink profiles, referring domains, anchor text, link changes and competitor link research.
Semrush also provides backlink analysis, Backlink Gap, Backlink Audit, referring-domain research and link-building workflows.
| Backlink Feature | Semrush | Ahrefs |
|---|---|---|
| Backlink database | Excellent | Excellent |
| Referring domains | Yes | Yes |
| Anchor text analysis | Yes | Yes |
| Broken backlinks | Yes | Yes |
| Competitor link analysis | Excellent | Excellent |
| Link gap analysis | Excellent | Excellent |
| Backlink audit | Strong | Strong |
| Link-building workflow | Excellent | Very good |
Backlink winner: Ahrefs by a narrow margin for dedicated backlink research. Semrush is extremely capable, especially if backlink analysis is part of a wider digital marketing workflow.
Semrush vs Ahrefs for Technical SEO and Site Audit
Both platforms can crawl websites and identify technical SEO problems such as broken links, crawlability problems, metadata issues and other technical weaknesses.
Semrush’s Site Audit also increasingly connects traditional technical SEO with AI-search readiness, including checks intended to identify issues that may affect visibility to AI crawlers.
| Technical SEO Area | Semrush | Ahrefs |
|---|---|---|
| Crawl website | Excellent | Excellent |
| Broken links | Yes | Yes |
| HTTPS checks | Yes | Yes |
| Metadata analysis | Yes | Yes |
| Internal linking analysis | Excellent | Excellent |
| Core technical issues | Excellent | Excellent |
| AI-search site checks | Strong | Developing |
| Prioritized recommendations | Excellent | Excellent |
Technical SEO winner: Semrush by a small margin.
Semrush vs Ahrefs for Rank Tracking
Both platforms support rank tracking, allowing SEO professionals to monitor keyword positions and visibility over time.
Semrush Position Tracking provides visibility trends, average positions, competitor comparisons and tracking across search features. Ahrefs Rank Tracker provides keyword-position monitoring and historical performance analysis.
| Rank Tracking Requirement | Semrush | Ahrefs |
|---|---|---|
| Keyword tracking | Excellent | Excellent |
| Competitor tracking | Excellent | Excellent |
| Visibility metrics | Excellent | Very good |
| Historical trends | Excellent | Excellent |
| Local tracking | Excellent | Good |
| AI visibility tracking | Strong | Strong |
Rank tracking winner: Semrush for broader visibility tracking.
Semrush vs Ahrefs for Content Marketing
Content is where Semrush has developed a particularly strong advantage. Its Content Toolkit combines content creation, optimization, AI assistance, topic research and search-oriented recommendations.
Semrush also provides content workflows designed to optimize content for both traditional search and AI search.
Ahrefs also supports content research through tools such as Content Explorer, keyword research and its newer AI-powered content capabilities.
| Content Feature | Semrush | Ahrefs |
|---|---|---|
| Topic research | Excellent | Excellent |
| Content ideas | Excellent | Excellent |
| Content optimization | Excellent | Very good |
| AI writing assistance | Excellent | Available |
| SEO content briefs | Excellent | Available |
| Competitor content analysis | Excellent | Excellent |
| AI-search content optimization | Strong | Growing |
Content winner: Semrush.
Semrush vs Ahrefs for AI Search, AEO and GEO
AI search has become an important part of modern search visibility. Both platforms have responded by expanding beyond traditional Google rankings.
Semrush AI Visibility
Semrush’s AI Visibility Toolkit measures brand visibility across AI-generated answers and provides reports for visibility, competitors, prompts, brand performance and AI-search opportunities.
Semrush currently describes its AI visibility data as covering systems including ChatGPT, Gemini, Google AI Overviews and Google AI Mode. Its tools can identify prompts where a brand is mentioned, cited or missing.
Ahrefs AI Search Capabilities
Ahrefs has also expanded into AI visibility. Its Brand Radar is designed to research brand visibility across large collections of AI prompts and track AI visibility alongside traditional search performance.
| AI Search Capability | Semrush | Ahrefs |
|---|---|---|
| AI visibility tracking | Yes | Yes |
| Brand mentions | Yes | Yes |
| Competitor AI comparison | Yes | Yes |
| Prompt research | Yes | Yes |
| AI citation analysis | Yes | Yes |
| AI sentiment analysis | Yes | Available through Brand Radar-related capabilities |
| AI-search site auditing | Yes | Developing |
AI visibility winner: Semrush for the broader integrated AI-search workflow. Ahrefs is a serious alternative and its AI visibility capabilities are expanding quickly.
Semrush vs Ahrefs for Local SEO
Local SEO is another area where Semrush has a broader product offering.
Semrush provides local search visibility tools for managing listings, monitoring local rankings, generating review-related workflows and tracking Google Business Profile performance.
Ahrefs can support local SEO through keyword and competitor research, but Semrush is the more natural choice when local search management is a major part of the workflow.
Local SEO winner: Semrush.
Semrush vs Ahrefs for Traffic and Market Research
Semrush provides broader market and competitor intelligence beyond organic search, including traffic and market research capabilities.
Ahrefs is excellent for estimating organic traffic, analyzing top pages and understanding where competitors receive search visibility. However, Semrush provides a wider set of marketing intelligence tools.
Winner for broader market intelligence: Semrush.
Semrush vs Ahrefs: Ease of Use
Both platforms contain a large number of features, so neither should be considered a simple beginner tool in the same way as a basic keyword checker.
Ahrefs often feels more focused because many of its core workflows revolve around a smaller set of SEO research tasks. Semrush provides more functionality, but that breadth can also make the interface and subscription structure feel more complex.
| User Type | Better Fit |
|---|---|
| SEO beginner | Ahrefs can feel more focused |
| Experienced SEO | Both |
| Digital marketing team | Semrush |
| SEO agency | Semrush / Ahrefs |
| Content marketing team | Semrush |
| Link-building specialist | Ahrefs |
Semrush vs Ahrefs: Data and Database Strength
Both companies operate large-scale web crawlers and databases, but their published database figures and methodologies are not directly interchangeable. A larger headline number does not automatically mean that one platform will provide better data for every country, keyword or website.
Ahrefs currently describes Site Explorer as being powered by a large backlink index and more than 10 years of historical data. Its Keywords Explorer also provides access to billions of keywords.
Semrush’s Keyword Magic Tool currently describes a database of more than 27 billion keywords, while its backlink platform reports tens of trillions of backlinks.
For practical SEO work, the best approach is to evaluate the data quality for your target country, industry and competitors rather than choosing based only on a database-size headline.
Semrush vs Ahrefs Pricing in 2026
Pricing is one of the most important differences between Semrush and Ahrefs. Both platforms use plan limits, projects, tracked keywords, users, reports and other usage restrictions to differentiate their subscriptions.
| Platform | Current Listed Entry Paid Tier | Key Positioning |
|---|---|---|
| Semrush SEO | $139.95/month | SEO toolkit for freelancers and small businesses |
| Semrush SEO annual billing | $117.33/month | Lower effective monthly price when billed annually |
| Ahrefs Lite | $129/month | Essential data for small businesses and personal projects |
| Ahrefs Standard | $249/month | Freelance SEOs and marketing consultants |
| Ahrefs Advanced | $449/month | Lean in-house marketing teams |
Prices and included limits can change, and annual billing may reduce the effective monthly cost. Some advanced capabilities are also sold as separate add-ons or standalone products.
Semrush AI Visibility Pricing
Semrush currently lists its standalone AI Visibility Toolkit from $99/month. The company also offers Semrush One plans that combine SEO and AI visibility capabilities.
Ahrefs AI Visibility Pricing
Ahrefs currently lists Brand Radar AI from $199/month, while AI visibility capabilities are also incorporated into parts of its broader platform and paid plans.
For a serious buyer, compare the features and limits you actually need, not simply the advertised monthly price.
Semrush vs Ahrefs: Free Plans and Trials
Both platforms provide ways to explore their products without immediately committing to the highest paid tier.
Semrush advertises a free trial for its SEO toolkit, while Ahrefs provides Ahrefs Free for limited access to core site data and a separate Starter offering for users who need more functionality.
Free access is useful for testing the interface, but serious SEO campaigns normally require paid limits because keyword tracking, crawling, historical data and exports become important at scale.
Semrush vs Ahrefs for Bloggers
Recommended: Ahrefs for SEO-focused bloggers; Semrush for bloggers building a broader content-marketing operation.
If your main objective is finding keywords, analyzing competitors, studying backlinks and identifying content opportunities, Ahrefs is an excellent choice.
If you want keyword research combined with content optimization, AI visibility, market research and other marketing tools, Semrush can provide more capabilities in one ecosystem.
Semrush vs Ahrefs for SEO Agencies
Winner: Semrush for broader agency services; Ahrefs for SEO-specialist agencies.
Agencies offering SEO, content, local search, competitor research and broader digital marketing services can benefit from Semrush’s wider platform.
Agencies specializing primarily in organic SEO, technical SEO, content research and link building may find Ahrefs particularly attractive.
Semrush vs Ahrefs for Affiliate Marketing
Winner: Tie.
Affiliate marketers need keyword research, competitor analysis, content opportunities, backlinks and rank tracking. Both platforms can handle these workflows effectively.
Choose Ahrefs if backlink and competitor research dominate your workflow. Choose Semrush if you also want extensive content, paid-search, market and AI-search capabilities.
Semrush vs Ahrefs for Businesses
Winner: Semrush for broader marketing teams.
Businesses often need more than traditional SEO. They may need content marketing, local visibility, competitor intelligence, reporting, paid-search research and AI visibility. Semrush’s broader ecosystem makes it a strong choice for these teams.
Ahrefs remains a strong option for businesses where organic search and competitive SEO research are the primary priorities.
Semrush vs Ahrefs for Beginners
Recommended: Ahrefs for a focused SEO learning path.
Neither platform is truly a basic beginner tool, but Ahrefs can feel more straightforward when the goal is to learn core SEO concepts such as keywords, backlinks, competitors and ranking pages.
Semrush can be the better choice for beginners who specifically want to learn a broader digital marketing workflow rather than SEO alone.
Semrush vs Ahrefs: Pros and Cons
Semrush Pros
- Very broad digital marketing platform
- Excellent keyword research
- Strong competitor analysis
- Powerful backlink tools
- Excellent technical SEO auditing
- Strong content marketing ecosystem
- Strong local SEO capabilities
- Paid-search intelligence
- Advanced AI visibility capabilities
- Strong reporting and integrations
Semrush Cons
- Can be overwhelming for new users
- Pricing can become expensive as requirements grow
- Many advanced capabilities are plan- or add-on-dependent
- Broader functionality can make workflows feel complex
Ahrefs Pros
- Excellent backlink research
- Excellent competitor analysis
- Powerful keyword research
- Strong Site Explorer
- Useful traffic-potential analysis
- Excellent content opportunity research
- Strong technical SEO tools
- Focused SEO workflow
- Large web-scale data ecosystem
- Growing AI-search capabilities
Ahrefs Cons
- Can become expensive at higher usage levels
- Some advanced functionality requires higher tiers or add-ons
- Broader marketing capabilities are less extensive than Semrush
- Users focused on local and paid marketing may prefer Semrush
Semrush vs Ahrefs: Overall Scorecard
| Category | Winner | Reason |
|---|---|---|
| Keyword research | Tie | Both provide powerful keyword databases and research tools |
| Backlink research | Ahrefs | Especially strong backlink-focused workflow |
| Competitor SEO research | Tie | Both provide extensive competitive intelligence |
| Technical SEO | Semrush | Strong auditing and broader visibility workflow |
| Rank tracking | Semrush | Strong visibility and tracking ecosystem |
| Content optimization | Semrush | Broader content toolkit |
| Local SEO | Semrush | More extensive local marketing capabilities |
| Paid search research | Semrush | Broader advertising intelligence |
| AI visibility | Semrush | Strong integrated AI-search toolkit |
| Focused SEO workflow | Ahrefs | Strong SEO-first experience |
| All-in-one marketing | Semrush | Broader marketing ecosystem |
| Link building | Ahrefs | Excellent backlink research and discovery |
Semrush or Ahrefs: Which One Should You Choose?
| If Your Main Goal Is… | Choose |
|---|---|
| Keyword research | Either |
| Backlink research | Ahrefs |
| Competitor SEO research | Either |
| Content marketing | Semrush |
| Technical SEO | Semrush |
| Local SEO | Semrush |
| Paid-search research | Semrush |
| AI visibility | Semrush |
| Link-building research | Ahrefs |
| SEO-only workflow | Ahrefs |
| Full digital marketing workflow | Semrush |
| Large content operation | Semrush |
| SEO-focused affiliate website | Ahrefs or Semrush |
| Marketing agency | Semrush |
Can You Use Semrush and Ahrefs Together?
Yes. Some advanced SEO professionals use both platforms because their datasets, interfaces and workflows can complement one another.
A practical combination might be using Ahrefs for backlink and competitor research while using Semrush for technical SEO, content optimization, local SEO, paid-search research and broader marketing intelligence.
However, buying both platforms is not necessary for most individuals. The additional subscription cost should be justified by a specific workflow or data requirement.
A Simple Decision Framework
- Choose Semrush if you want an all-in-one marketing and SEO platform.
- Choose Ahrefs if SEO research and backlinks are your primary focus.
- Choose Semrush if local SEO is important.
- Choose Ahrefs if competitor backlink research is central to your strategy.
- Choose Semrush if content creation and optimization are major priorities.
- Choose either for serious keyword research.
- Choose Semrush if you want a broader AI-search visibility workflow.
- Use both only when the combined data and workflows justify the cost.
Frequently Asked Questions
Which is better, Semrush or Ahrefs?
Neither is universally better. Semrush is generally better for a broad digital marketing and SEO workflow, while Ahrefs is particularly strong for SEO research, backlinks, competitor analysis and content opportunities.
Is Ahrefs better than Semrush for backlinks?
Ahrefs has a particularly strong reputation and workflow for backlink research. Semrush also provides a large backlink database and sophisticated link-building and backlink-audit tools.
Is Semrush better than Ahrefs for keyword research?
Both are excellent. Semrush’s Keyword Magic Tool is particularly useful for large-scale keyword discovery and topic grouping, while Ahrefs Keywords Explorer is especially strong for SERP analysis, keyword difficulty, Parent Topic and Traffic Potential.
Which is cheaper, Semrush or Ahrefs?
The answer depends on the plan, billing cycle and features required. Current listed entry paid tiers are relatively close, but each platform uses different limits and add-ons. Compare the exact limits you need rather than choosing only by headline price.
Which is better for blogging?
Both are excellent for serious bloggers. Semrush has an advantage when content creation and optimization are central, while Ahrefs is excellent for discovering keywords, competitor pages, backlinks and content opportunities.
Which is better for SEO agencies?
Semrush is often the stronger choice for agencies offering multiple digital marketing services. Ahrefs can be an excellent choice for agencies focused heavily on SEO, competitor research and link building.
Which is better for affiliate marketing?
Both work well. Ahrefs is particularly strong for competitor and backlink research, while Semrush provides a broader content and marketing ecosystem.
Which is better for AI SEO and GEO?
Semrush currently has a particularly broad AI visibility workflow covering AI mentions, citations, prompts, competitors and AI-search site auditing. Ahrefs is also expanding its AI visibility capabilities through Brand Radar and related tools.
Can I use Semrush and Ahrefs together?
Yes. Using both can be useful for advanced SEO teams that need different datasets or workflows. However, most individual users should start with one platform and add the second only when a clear need exists.
Which is best for SEO beginners?
Ahrefs can be easier to approach if your learning goal is focused on core SEO research. Semrush may be more appropriate if you want to learn SEO together with content, local search, competitor research and broader digital marketing.
Final Verdict: Semrush vs Ahrefs 2026
After comparing keyword research, backlinks, competitor analysis, technical SEO, content, rank tracking, AI visibility, local SEO, pricing and usability, there is no single winner for every user.
Semrush is the better all-in-one marketing platform. It is especially attractive for agencies, businesses and marketers who need SEO, content, local search, competitor intelligence, paid-search research and AI visibility in one ecosystem.
Ahrefs is the better choice for a focused SEO workflow. It is particularly strong for backlink research, competitor analysis, keyword research, organic traffic analysis and identifying content opportunities.
| Overall Need | Winner |
|---|---|
| Best all-in-one marketing platform | Semrush |
| Best backlink-focused SEO platform | Ahrefs |
| Best keyword research | Tie |
| Best competitor SEO research | Tie |
| Best content marketing ecosystem | Semrush |
| Best local SEO ecosystem | Semrush |
| Best link-building research | Ahrefs |
| Best AI visibility ecosystem | Semrush |
| Best focused SEO workflow | Ahrefs |
Our recommendation: If you want one platform for SEO plus broader digital marketing, choose Semrush. If your priority is SEO research, backlinks, competitors and organic search opportunities, choose Ahrefs.
Editorial Note
SEO platforms continuously change their databases, pricing, usage limits and AI capabilities. The comparison above reflects the publicly available product information reviewed for September 2026.
Last reviewed: September 2026
Important: Database sizes, keyword volumes, backlink counts and AI-visibility measurements published by different providers use different methodologies. These figures should not be interpreted as directly interchangeable performance benchmarks.
Official Sources
- Semrush SEO and AI Search plans and pricing
- Semrush Keyword Magic Tool documentation
- Semrush Site Audit documentation
- Semrush AI Visibility Toolkit documentation
- Semrush backlink analysis tools
- Ahrefs pricing and plans
- Ahrefs Site Explorer
- Ahrefs Keywords Explorer
- Ahrefs official product and SEO documentation
Semrush vs Ahrefs: One-Line Answer
Semrush is better for an all-in-one SEO and digital marketing workflow, while Ahrefs is better for focused SEO research, backlinks, competitor analysis and organic search opportunities.
